BullionByPost review: is it a good place to buy gold?

BullionByPost is one of the names UK buyers meet first, partly because it has advertised on television since 2013 and partly because it ranks well for almost every gold search. Being well known is not the same as being cheapest, so this review sets out what we could verify from its own policy pages, Companies House and Trustpilot, and where we could not check the numbers.

Check today's BullionByPost prices

Who owns BullionByPost, and how long has it been trading?

BullionByPost is a trading name, not a company. The business behind it is Jewellery Quarter Bullion Limited, which Companies House shows as an active private company incorporated on 25 November 2008, classed as an internet retailer, with its registered office in Centre City Tower near Birmingham New Street. Its latest filed accounts run to 30 April 2025, with the next set due by 31 January 2027.

The company's only listed person with significant control is its founder, Robert Halliday-Stein, who holds more than 50% but less than 75% of the shares. That makes BullionByPost an owner-run private firm rather than part of a bank, a mint or a listed group. The company's own history page says the business started from a living room in Birmingham's Jewellery Quarter, which is where the name comes from, and Wikipedia dates the launch of the BullionByPost service to 2009.

Scale is easier to show than to verify, but the dealer's own figures are large: it says it has delivered more than 1.5 million orders. Wikipedia, citing press coverage, reports sales of £87 million in its 2012 to 2013 financial year. It also runs sister sites in other European countries.

How BullionByPost scores on our checks

We score every dealer against the same published criteria. This is not a star rating. It reflects what we could confirm from the dealer's policies and independent records. See how we review gold dealers for the full method.

How much does BullionByPost charge?

Every dealer sells at the spot price, the live wholesale price of gold, plus a premium, its mark-up for making, shipping and profit. Our guide to gold premiums explains why small coins cost more per gram than large bars. BullionByPost says its premiums are lowest on its larger bars, and its prices step down as you buy more of the same item.

BullionByPost's product pages do not allow automated price checks, so we do not publish a premium for it. During our check its category page showed best value 1oz Britannias "from £3,272". That is a bulk price for buying in quantity, not the price of a single coin, so it cannot be compared fairly with the single-coin prices below.

Prices captured 21:13 to 21:15 BST on Saturday 10 October 2026, when the gold market was closed. Spot from gold-api.com. Premium = price ÷ value of 1oz of gold at spot − 1. Full results on our premium tracker.

The practical step is simple: open the same coin on BullionByPost and on one or two of the dealers above, set the quantity to the number you actually want, and compare the final total. Because delivery is free at all of these dealers for normal orders, the item price is the main difference.

How can you pay, and are there card fees?

BullionByPost is unusually flexible on cards. Its payment page says there is no charge for debit or credit cards, with limits of £30,000 on a debit card and £10,000 on a credit card per order. You cannot split one order across several cards, prepaid cards are refused, and payments go through 3D Secure. Apple Pay works up to £10,000.

For larger sums, you can pay by bank transfer (including Instant Bank Payment through your banking app where your bank supports it) or by personal cheque made out to Jewellery Quarter Bullion Limited. Transfers must arrive by the end of the next working day or the order may be cancelled; funds received by 3pm are dispatched the same day. Cheques must clear for four working days before anything is sent. Cash is not accepted.

When you press "Lock Prices & Buy Now", you have five minutes to confirm. Once confirmed, you are committed to that price even if gold falls before you pay, so only lock when you are ready.

Delivery and insurance: what happens after you order?

UK delivery is free and fully insured on all orders. Parcels go by Royal Mail or UPS in plain, unbranded packaging and must be signed for. The insurance stays in place until that signature. The dealer says each parcel is insured up to £60,000 and larger orders are split into several deliveries. Its site advertises next-day delivery, and its scrap page mentions a £40 minimum order for insured next-day delivery.

If you miss a Royal Mail delivery, the parcel can wait at your local delivery office for up to two weeks before being returned. A daily 7pm email confirms when orders have been collected by the courier. Our guide to buying gold in the UK covers what to check when a parcel of gold arrives.

Storing gold with BullionByPost

If you would rather not keep gold at home, you can choose storage at checkout. BullionByPost's storage page says metal is held with Brink's in London on a fully allocated basis, meaning your specific coins and bars are kept separate and remain yours, and that stock is insured under Brink's policy and reviewed by independent auditors.

The £10 monthly minimum matters for small holdings: on £5,000 it works out at 2.4% a year, far more than the headline 0.65%. Compare options in our UK gold storage guide, or see how vault specialists compare in BullionVault vs Royal Mint and BullionVault vs GoldCore.

Can you sell gold back to BullionByPost?

Yes. BullionByPost buys gold bars, gold coins and hallmarked jewellery. The process is by phone: you call to agree a price based on live spot, book the items in, post them by Royal Mail Special Delivery, and it pays by bank transfer once they are received and tested, usually within one to three working days. Larger sales may need to be brought to its Birmingham counter, where the price is locked on arrival. It no longer pays cash at the counter.

It will not buy gold watches, dust or grain, plated or filled items, or non-hallmarked gold. Testing can involve cutting metal or removing stones. The weak point is that buy prices for coins and bars are not published on the site, so you cannot compare them in advance. Hatton Garden Metals, for example, publishes a daily buyback list. Our guide to selling gold in the UK compares the options.

On tax: Britannias and Sovereigns are UK legal tender, so gains on them are free of Capital Gains Tax for UK residents (HMRC CG78305). Bars and foreign coins are not exempt. See our UK gold tax guide.

What do customers say about BullionByPost?

We do not publish testimonials or invent ratings. This is what Trustpilot showed when we checked on 11 October 2026:

The dealer's own site cites more than 50,000 reviews across Trustpilot, eKomi and Google, but we only report figures we saw on the review site itself. As with any large dealer, read the most recent one-star reviews to see what goes wrong when it does and how the company responds.

Who BullionByPost suits, and who should look elsewhere

Good fit: UK buyers who want to pay by card without a surcharge, want insured home delivery, or want to buy and store in one account with a well-known operator.

Look elsewhere if: you want to see a published premium before you buy, you want a published buyback list, or you are storing a small amount where a £10 monthly minimum is a large share of the value.

What are the alternatives to BullionByPost?

• Chards review: the cheapest single 1oz Britannia in our October 2026 check. See BullionByPost vs Chards.
• The Royal Mint review: the maker of Britannias and Sovereigns, with its own vault. See BullionByPost vs Royal Mint.
• BullionVault review: for buying and storing gold in a vault rather than taking delivery.
• Best places to buy gold in the UK: every UK dealer we cover, side by side.

Not financial advice. GoldVetted provides general information to help you compare options. It is not personal financial, tax or legal advice. Gold prices go down as well as up, and you may get back less than you pay. Check tax rules with the official source or a qualified adviser before you act.